Our tour service philosophy and process
Our philosophy has long been ‘to focus on the triple bottom line’ – delivering not only financial returns to the shareholders, but placing great emphasis on the cost vs benefits of our operating practices - to the environment, and to the community of which we are a part.
We accept our role as an ambassador for the Thai tourism industry, and take great pains to ensure that we showcase the culture, customs and diversity of the people, as well as the beauty of the Kingdom’s attractions in a responsible and ethical manner.
Some examples of how we put that philosophy into practice:
We do not mix sightseeing and shopping excursions – a contentious practice where commissions form the latter are used to subsidise the costs of the former - providing clients with low priced combination tours – that generally fall short of expectations. We do promote the indigenous arts and crafts industry, publishing the guide Chiang Mai’s Shopping Secrets – and providing transport and shipping options for shoppers.
Our preferred approach to visiting the hill tribes and ethnic minority groups involves using ‘nature trail’ and ‘voluntourism’ options which we have developed in genuine capacity building partnerships with selected villages.
Both our properties – Pang Soong Lodge, Outdoor Education & Research Centre and Maekok River Village Resort & Outdoor Education Centre run extensive community service programmes in support of rural Thai schools.
Our Special Events and Team Building department provides options that combine CSR and team building – and doubling up on the benefits gained.
Our soon to be an internationally franchised restaurant ‘Just Khao Soy’ showcases the ‘fantastic’ signature dish of northern Thai cuisine, as well as the indigenous art and craft of local artists.
Additionally, in terms of our product presentation, we strive to ensure that, wherever possible, thorough information is provided to guests who take our tours. As such, you will find detailed descriptions of all tours as well as up-to-date pricing information based on the number of persons in your group. We also encourage you to contact us directly to clarify tour descriptions or to make an enquiry. A member of our team will respond to you within 24 hours during the week, or first thing Monday morning if we hear from you over the weekend.
Our pre-booking service, whether this involved booking hotels, flights, transport, tours or meals, will always be professional, honest, helpful and prompt.
Our actual tour services are all run by friendly, colourful and experienced tour guides who, in most cases, have worked with Track of the Tiger for 10 years or more. All vehicles used are in good condition, and on request, minibuses with seat belts can be organised.
Post tour, we will ask you to complete a comment form. Your honest and open feedback is of tremendous importance to us as it prompts our continued improvement in all areas of our business.